Summary
We've seen movie and TV trailers get our family and friends excited, but you're not talking about staying within a visual medium. You're actually crossing from one platform to another, a narrative medium that will require more than two hours of your time. Movies are dates (and one-night stands). Books are relationships through and through.
I think book trailers are a great idea - in theory. Would they have been scoffed at 15 years ago? It's likely. But 15 years ago we didn't have Facebook, Twitter or YouTube. There's also Barnes & Noble's e-Book reader, the Nook and Amazon.com's Kindle, which are proving that there truly is a market for paperless books.To view some examples of Cornelius Fortune's favorite book trailers, visit his blog, "Pop Culture Saturation," at www.michronicleonline.com.See the full content of this document
Extract
The 'Pop'-Ular View
If you haven't noticed, books are making an interesting comeback.
I suppose it was bound to happen given that since the early 20t...See the full content of this document
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