Summary
A multi-sensory experience from beginning to end, [Martell XO] is a superior quality cognac, characterized by a delicate and fruity nose, light taste and texture, and rich amber-colored tone. Martell XO is distinctively presented in an elegant and glamorous design featuring a curved, etched crystal bottle with platinum-boned accents that provides the perfect backdrop for the rich, amber-colored spirit. Based on a bridge/arch theme that distinguishes the elegantly curved bottle, Martell XO is packaged in a matching platinum-toned box with a signature "M" in dramatic scroll.
"Martell XO is a natural progression in the ongoing evolution of Martell as a signature, premium cognac brand that continues to reinvent and elevate the entire category," said William Cherrie, group director, Martell Cognac. "In launching Martell XO, we are crossing the traditional 'boundaries' of the cognac world and offering consumers and connoisseurs alike the opportunity to experience an extraordinary new spirit derived from a distinguished and rich legacy.""Martell is extremely proud to present Martell XO and the Martell Cellar Master, [Bruno Lemoine]," said Adam Rosen, senior brand manager, Martell Cognac. "Bruno's extensive background in winemaking combined with a deep understanding of and appreciation for cognac truly sets him apart in the realm of Cellar Masters."See the full content of this document
Extract
Martell Cognac Announces U.S. Launch of Martell Xo
'Martell XO: A Celebration of the Extraordinary'
Elevating XO cognac to a level of unparalleled exquisiteness born of the tradition of connoisseurship, quality and innovation of founder Jean Martell, Martell Cognac recently announced the U.S. launch of Martell XO.The ultra-premium Ma...See the full content of this document
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