'The Experience'; Ford Detroit Football Classic Offers a Lesson in the Appeal of Hbcus

Summary

---

"I don't really like football, but I love these football games," said [Loretta Brown]. "I think it's because of the camaraderie and the socializing. For me, it's special because I didn't go to one of the Historically Black Colleges. I went to Western Michigan University, and I found the whole atmosphere, including the music, at these Black college games to be, well, different."

"It's been very positive in everything," said [Denise Ross]. "She's an only child, and she has bonded and formed friendships that will last a lifetime. The teachers and counselors are like mentors. She absolutely loves it, and I love seeing her love it."

"We've got a brand new journalism building and the school benefits from extremely active and generous alumni," she said. "It's a wonderful environment with Black students from throughout the U.S., Africa, the Caribbean and even Brazil."

See the full content of this document

Extract

---

'The Experience'; Ford Detroit Football Classic Offers a Lesson in the Appeal of Hbcus

If there was a Pulitzer Prize for sports marketing miracles, surely the phenomenon of the Black College Football Classic would merit a nomination.

An example is the 3rd annual Ford Detroit Football Classic featuring Jackson State University and Hampton University set for 1 p.m. on Saturday, Sept. 3, at Ford Field.

In its first two years, the Detroit Classic has attracted more than 110,000 fans, making it one of the largest Black...

See the full content of this document

---